Industry Experience

Providing marketing expertise for students and local businesses.

Marketing professional passionate about technology and ethical business practices.

I began my career over 30 years ago after receiving my Bachelors degree from Purdue University in Advertising, with a minor in Art & Design and English. I have an eye for design and a passion for writing, but strategy is my real strength.

After working for several years on the agency side, I decided my clients were having real fun, so I returned to Purdue for my MBA. I moved to Dallas after graduating in 1998 and worked for both startup and Fortune 500 companies in various industries, including retail, healthcare, service, entertainment, events, real estate, manufacturing, and telecommunications – always with a keen eye on new media and emerging business models.

Company/Brand Experience

Abby Marketing, Owner/Consultant 2004 to 2020
Mary Kay, Global Marketing, 2011-2012
Zales, Marketing & Partnerships 2004-2011
Match.com, Director Marketing Events 2004
Beckett, Marketing Strategy, 2002 – 2004
Blockbuster, Director of New Media Marketing 2000-2001
iCelebrate.com, Vice President of Marketing 1999-2000
GTE Directories, Supervisor Marketing Communications, 1998-1999
Krannert School of Business, Assistant to the Director, 1996-1998
Prisunic, Marketing Department 1997
Tassani & Paglia Advertising, Account Management, 1992-1994
C-Span, Publications & Promotions, 1991
Weitzman/Livingston Advertising, Creative 1991
Long & Foster Real Estate, Advertising Specialist, 1989-1990

Expertise

Strategic marketing planning
Market research and competitive analysis
Branding and communications
E-commerce and digital marketing
Social media and public relations
Database marketing and email strategy
Customer relationship management
Affiliate marketing and partnerships
Creative writing and design
Sales and promotion development
Event planning and management

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